With new Swissrider and three more locations into the new year: Thömus launches the new Swissrider, probably the nimblest e-bike ever. The launch took place in Santa Monica (USA), where Thömus has a new location and is entering a new market through a partnership. At the same time, Thömus is strengthening its presence in its home market with new locations in Lenzburg and the Principality of Liechtenstein.
The Swissrider with its modern design and its light weight of 11.5 kilos is the bike for daily use. Its basis is the ultra-light carbon frame and the drive technology from maxon, which has also proven itself in NASA’s Mars Rover. In the summer, Thömus launched the Lightrider E Ultimate, the first e-mountain bike with Swiss drive specialists maxon.
For Thomas Binggeli, CEO and test rider at Thömus, the new development is a milestone: “The Swissrider is an e-bike for life. Light enough that it can be carried up the stairs and hung on the train without effort, yet with enough power to ride with ease.” Only a discreetly integrated control element on the top tube suggests that there is more power in the bike.
The Swissrider is available now in dark red, sand and black starting at CHF 4,750 and is designed as a bike for all situations – with mudguard, luggage rack, the light integrated into the frame and the fast road tires. The Swissrider is also available with wider gravel tires, with straight handlebars or with racing handlebars. As with every Thömus bike, components and equipment are freely selectable and configurable.
Thömus goes USA
Thömus also developed the Swissrider at its headquarters in Oberried, where Binggeli started his bike production on his parents’ farm. But he presented it on the occasion of the opening of his new location in a good location in Santa Monica, California.
“In the USA, velomobility has huge potential, and Swiss precision is in demand there. I am delighted about the partnership with Bernardo Gonzalez,” says Binggeli. He offers the entire Thömus range in a franchise and assembles the bikes there individually. Gonzalez has already successfully opened up new markets in partnerships with Nespresso or Technogym.
“Switzerland is a technology and design center, especially for bicycles and e-bikes,” says Bernardo Gonzalez, explaining why he wanted to partner with Thömus. “When Thömu Binggeli explained his vision to me, it was clear that this would be a success story in California.”
Also present in Santa Monica was former NASA CTO Thomas Zurbuchen, who is very familiar with maxon’s drive technology through a wealth of experience from various Mars missions. The CEO of maxon Group, Eugen Elmiger was also present at the presentation of the new Swissrider. “We are convinced that light e-bike drives have a lot of potential in urban life. The Swissrider relies on sleek design, super-light construction and electric tailwind from maxon. A promising package for this market.”
Two new locations
Thömus is also strengthening its presence in its home market. Since the beginning of the year, there have been additional locations in Lenzburg as well as in the Principality of Liechtenstein – currently in Triesen, and from April in Schaan.
For more than 30 years Thömus has been an independent producer of technically high-quality bikes – and thus trumps even in the middle of the bicycle boom with fast delivery times. “Swiss made to fascinate” is the motto of the company with 120 employees. Thömus produces in its own factory in Thörishaus near Bern with creativity, innovation and passion. Whether mountain bike, road bike or city bike – the high-quality Thömus bikes are available with electric assistance and without motor. Because everyone’s anatomy is different, as are their needs, there is no “one bike” at Thömus. Each bike is built individually according to the customer’s wishes. The community and its feedback is important to Thömus. Bike fans of all ages and strengths meet at many events for joint activities and exchanges. The experiences of customers and athletes flow directly back into the further development of the models.
About Bernardo Gonzalez
Born in Mexico City in 1973, Bernardo Gonzalez founded his first company (cement trading) at the age of 21, which he successfully resold seven years later. He took over a food services company that grew to become the largest of its kind in Mexico. Nespresso – which he brought to Mexico – was the first time he came into direct contact with a Swiss company. Gonzalez founded Cascada Fund, took over the trading company for Technogym distribution and founded Spinciti. He holds master’s degrees in entrepreneurship from Babson University Boston and in economics from Monterey Tech, was also a finance professor there, and attended two executive programs at Stanford.