In a succession arrangement, Thömus AG will take over the traditional company 2-Rad-Center Hartmann in Lenzburg from January 2023, opening its first store with workshop in the Aargau region. All employees will be retained.
René and Anita Hartmann have been running the family business most recently. Regarding the succession plan, they say: “Finding a Swiss solution was very important to us. With Swissness, personal advice, quality and a wide range of services, Thömus stands for the same values that 2-Rad-Center Hartmann has lived by for the past almost 60 years.”
In addition to modern premises, a spacious workshop also belongs to the specialist dealer established in the region. With this acquisition, Thömus continues its expansion throughout Switzerland and makes Velo Hightech from Bern also easily accessible for the Aargau region in the future.
“Swissness is in our DNA,” says Thomas Binggeli, CEO and test driver at Thömus. “We rely on Swiss development, Swiss production and our community. It is central for us to bring our proven service close to our customers.”
It’s not just selling bikes. The community is a particularly important point for Thömus, a philosophy. Velo fans of all ages and strengths meet at various events for joint activities. The customer experiences gathered in the process flow directly back into the further development of the models.
The acquisition is effective as of 2023. From February 1, the premises in Lenzburg will also visually appear under the Thömus flag. Of course, bikes of all brands will continue to be repaired and serviced.
Daniel Uebersax, CMO und COO Thömus AG
079 734 60 96 | [email protected]
In 1991, the then 17-year-old Thomas Binggeli founded “Thömus Veloshop” on his parents’ farm in Oberried near Köniz (BE), where the headquarters are still located today. Since the step from bicycle dealer to bicycle developer in 1998, the company stands for bicycle high-tech from Switzerland. Cross country overall World Cup winner Alessandra Keller and Olympic medalist Mathias Flückiger have also been relying on this for several years. Whether gravel bike, racing bike, mountain bike or e-bike – all Thömus bikes have one thing in common: they are developed, designed and built here in Switzerland exactly according to the wishes and needs of the customers. This means that the shortest possible delivery times can be offered – completely “Swiss made to fascinate”.
After about 40 years in the family business, 20 of them as owner and managing director, René Hartmann has decided to focus, together with his family, on the sports and health practice, which he has built up over the last 30 years in parallel with the bicycle business.